Replace Gmail’s Ads With Details Of Your Email Contacts

Here’s a neat extension for users of the Chrome and Firefox web browsers. Rapportive automatically looks up information on the web about the person whose message you’re currently reading, and displays it on the right hand side of the page in a separate panel. The system can trawl social networks such as Facebook, Twitter and LinkedIn, even if you’re not a member of those systems yourself. If there are pictures of the person available online, Rapportive can often track those down too, and display them for you.

Not only does Rapportive add useful social information to your overall Gmail experience, but it also displays its information in the panel that Gmail would normally use to display adverts. So you get 2 benefits for the price of, well, none, because Rapportive is free.

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